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Link to post: how Nokia missed the smartphone boat

October 10, 2013 1 Comment


Again, via John Gruber at Daring Fireball, comes this story from a Norwegian journalist who wrote a letter of complaint to Nokia in 2008 about his new Nokia smartphone. An excerpt from his letter:

Telephones – like all other devices – need to be designed on the terms of the simplest user. All of the most important functions need to be offered at the first hierarchical level, or at the very latest on the second, and they need to be found on the basis of the name of the key by using ordinary common sense. The more sophisticated and more special features need to be placed at a lower hierarchical level. Their users are aficionados in technology and are quite capable of finding them there.

He does get a response from Nokia, but I won’t spoil that for you. Go read the whole thing.  ..bruce..



About the Author:

Webster is Principal and Founder at at Bruce F. Webster & Associates, as well as an Adjunct Professor for the BYU Computer Science Department. He works with organizations to help them with troubled or failed information technology (IT) projects. He has also worked in several dozen legal cases as a consultant and as a testifying expert, both in the United States and Japan. He can be reached at 303.502.4141 or at

Comments (1)

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  1. Ryan Holloway says:

    What a wonderful story! It elucidates everything wrong with Design By Committee and the plight of the lumbering, clueless, inefficient big business.

    Good riddance.

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