Link to post: how Nokia missed the smartphone boat
Again, via John Gruber at Daring Fireball, comes this story from a Norwegian journalist who wrote a letter of complaint to Nokia in 2008 about his new Nokia smartphone. An excerpt from his letter:
Telephones – like all other devices – need to be designed on the terms of the simplest user. All of the most important functions need to be offered at the first hierarchical level, or at the very latest on the second, and they need to be found on the basis of the name of the key by using ordinary common sense. The more sophisticated and more special features need to be placed at a lower hierarchical level. Their users are aficionados in technology and are quite capable of finding them there.
He does get a response from Nokia, but I won’t spoil that for you. Go read the whole thing. ..bruce..
What a wonderful story! It elucidates everything wrong with Design By Committee and the plight of the lumbering, clueless, inefficient big business.
Good riddance.