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By bfwebster on Apr 14, 2008 in Development, Hiring, Main, Management, Product development, Software engineering | 2 Comments
[This is an article that Ruby Raley and I co-authored and that was printed in the September 2006 issue of the Cutter IT Journal. Space was limited, so we had to be rather terse throughout. Ruby and I may well expand this to significantly greater length later, but for now, here's the original article as [...]
By bfwebster on Mar 25, 2008 in Art of 'Ware, Books, Main, Management, Product development | 0 Comments
[From The Art of ‘Ware (Version 2.0) by Bruce F. Webster (forthcoming), Chapter 2, “Supporting Development”]
When you release a product, if success is slow in coming, you’ll face diminishing returns on product development and exhaustion among your engineers and marketers.
It is enough of a challenge to sustain energy and excitement through the process of actually [...]
By bfwebster on Feb 25, 2008 in Art of 'Ware, Books, Main, Product development | 0 Comments
[From The Art of 'Ware (Version 2.0) by Bruce F. Webster (forthcoming), Chapter 1, "Starting Out"]
Product development is vital to the company: it defines the landscape of success and failure, the road to growth or collapse. It must be thoroughly studied.1
Every company has a product: that which it produces, sells, or exchanges. The product may [...]