By bfwebster on Apr 16, 2008 in Books, Business, Development, Hiring, Main, Management, Marketing, Product development, Software engineering, Surviving Complexity | 1 Comment
[Copyright 2008 by Bruce F. Webster. All rights reserved. Adapted from Surviving Complexity (forthcoming).]
Two disappointed believers,
Two people playing the game.
Negotiations and love songs
Are often mistaken for one and the same.
– “Train in the Distance”, Paul Simon
I used to have arguments with Carol Teasley, one of my mentors, regarding software development methodologies. She contended that there [...]
By bfwebster on Feb 26, 2008 in Art of 'Ware, Books, Competition, Management, Marketing | 0 Comments
[From The Art of ‘Ware (Version 2.0) by Bruce F. Webster (forthcoming), Chapter 1, “Starting Out”]
These factors govern the success of the company: Tao; the economy; the marketplace; leadership; management.
Tao means running the company so that all the employees share the same vision of success.1
“Tao” (literally, “the Way”) is probably the most difficult concept [...]
By bfwebster on Dec 3, 2007 in Books, Competition, Development, Main, Marketing, Project Failure | 0 Comments
Over a decade ago, I wrote and published The Art of ‘Ware (M&T Books, 1995). The conceit of the book was simple: take Sun Tzu’s classic work The Art of War (Suntzu pingfa), written some 2500 years ago, and re-interpret it, maxim by maxim, for developing, deploying and marketing information technology (IT). Here’s an example:
Sun [...]