Category: Competition

The Art of ‘Ware (V 2.0, maxim 1:4): misdirection and stealth »

[From The Art of ‘Ware (Version 2.0) by Bruce F. Webster (forthcoming), Chapter 1, “Starting Out”] Successful product development required stealth and misdirection. Hide your strengths at first and appear to be weak; when actively developing, show no signs. Any concept, once viewed, can be imitated, in appearance if not in fact. There is a [...]

The Art of ‘Ware (V 2.0, maxim 1:2): factors for success »

[From The Art of ‘Ware (Version 2.0) by Bruce F. Webster (forthcoming), Chapter 1, “Starting Out”] These factors govern the success of the company: Tao; the economy; the marketplace; leadership; management. Tao means running the company so that all the employees share the same vision of success.1 “Tao” (literally, “the Way”) is probably the most [...]

Book under development: The Art of ‘Ware (Version 2.0) »

Over a decade ago, I wrote and published The Art of ‘Ware (M&T Books, 1995). The conceit of the book was simple: take Sun Tzu’s classic work The Art of War (Suntzu pingfa), written some 2500 years ago, and re-interpret it, maxim by maxim, for developing, deploying and marketing information technology (IT). Here’s an example: [...]

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