By bfwebster on Feb 28, 2008 in Art of 'Ware, Books, Competition, Development, Main | 0 Comments
[From The Art of ‘Ware (Version 2.0) by Bruce F. Webster (forthcoming), Chapter 1, “Starting Out”] Successful product development required stealth and misdirection. Hide your strengths at first and appear to be weak; when actively developing, show no signs. Any concept, once viewed, can be imitated, in appearance if not in fact. There is a [...]
By bfwebster on Feb 26, 2008 in Art of 'Ware, Books, Competition, Management, Marketing | 0 Comments
[From The Art of ‘Ware (Version 2.0) by Bruce F. Webster (forthcoming), Chapter 1, “Starting Out”] These factors govern the success of the company: Tao; the economy; the marketplace; leadership; management. Tao means running the company so that all the employees share the same vision of success.1 “Tao” (literally, “the Way”) is probably the most [...]
By bfwebster on Dec 3, 2007 in Books, Competition, Development, Main, Marketing, Project Failure | 0 Comments
Over a decade ago, I wrote and published The Art of ‘Ware (M&T Books, 1995). The conceit of the book was simple: take Sun Tzu’s classic work The Art of War (Suntzu pingfa), written some 2500 years ago, and re-interpret it, maxim by maxim, for developing, deploying and marketing information technology (IT). Here’s an example: [...]