Apple/AT&T bait-and-switch
By bfwebster on Jun 2, 2010 in Business, Competition, Main
When the iPad was announced, a major aspect of that announcement was the $30/month unlimited data plan from AT&T for the iPad.
Now, only two months after the iPad actually started shipping, AT&T is ending that plan as of June 7th, and I find it very hard to believe that Apple didn’t know this would happen, possibly before the iPad started shipping.
I ordered an iPad from the Apple Store back on May 22nd; it still has not shipped, which means that I am unlikely to get it before June 7th, and therefore will not even be able to ‘grandfather’ in under the $30/unlimited plan. There must be at least a few hundred thousand (if not more) people in the same position, all of whom ordered (and paid money) with the expectation of the availability of the $30/month unlimited data plan, but who will find that this data plan is no longer available when their iPads finally arrive. I do consider this classic bait-and-switch (and I’m not the only one); I would not be surprised to see a ‘race to the courthouse’ from numerous law firms in an effort to establish class action lawsuits against Apple and AT&T.
I think that Apple is underestimating the anger, bad will and litigation that this move is likely to generate; I know I’m pretty appalled. ..bruce..
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