The Art of ‘Ware (V 2.0, maxim 1:4): misdirection and stealth
[From The Art of ‘Ware (Version 2.0) by Bruce F. Webster (forthcoming), Chapter 1, “Starting Out”] Successful product development required stealth and misdirection. Hide your strengths at first and appear to be weak; when actively developing, show no signs. Any concept, once viewed, can be imitated, in appearance if not in fact. There is a […]
The Art of ‘Ware (V 2.0, maxim 1:3): preparing a company for success
[From The Art of ‘Ware (Version 2.0) by Bruce F. Webster (forthcoming), Chapter 1, “Starting Out”] By answering these seven questions, you can judge ahead of time how well the company will succeed: Does the board of directors have Tao?1 The common image is that the directors are only interested in the bottom line. But […]
The Art of ‘Ware (V 2.0, maxim 1:2): factors for success
[From The Art of ‘Ware (Version 2.0) by Bruce F. Webster (forthcoming), Chapter 1, “Starting Out”] These factors govern the success of the company: Tao; the economy; the marketplace; leadership; management. Tao means running the company so that all the employees share the same vision of success.1 “Tao” (literally, “the Way”) is probably the most […]
The Art of ‘Ware (V 2.0, maxim 1:1): product development
[From The Art of ‘Ware (Version 2.0) by Bruce F. Webster (forthcoming), Chapter 1, “Starting Out”] Product development is vital to the company: it defines the landscape of success and failure, the road to growth or collapse. It must be thoroughly studied.1 Every company has a product: that which it produces, sells, or exchanges. The […]
The Art of ‘Ware: an invitation
I’m going to start posting on this web site maxims from The Art of ‘Ware (Version 2.0), which is a revision of my original book. I’m doing this for two reasons. First, I plan to use these postings to expand my own commentary on the maxims. Second, I am actively soliciting commentary on the maxims […]