Art of ‘Ware
The Art of ‘Ware (V 2.0, maxim 1:1): product development
[From The Art of ‘Ware (Version 2.0) by Bruce F. Webster (forthcoming), Chapter 1, “Starting Out”] Product development is vital to the company: it defines the landscape of success and failure, the road to growth or collapse. It must be thoroughly studied.1 Every company has a product: that which it produces, sells, or exchanges. The […]
The Art of ‘Ware: an invitation
I’m going to start posting on this web site maxims from The Art of ‘Ware (Version 2.0), which is a revision of my original book. I’m doing this for two reasons. First, I plan to use these postings to expand my own commentary on the maxims. Second, I am actively soliciting commentary on the maxims […]