Marketing
Negotiations and Lovesongs: Introduction
[Copyright 2008 by Bruce F. Webster. All rights reserved. Adapted from Surviving Complexity (forthcoming).] Two disappointed believers, Two people playing the game. Negotiations and love songs Are often mistaken for one and the same. — “Train in the Distance”, Paul Simon I used to have arguments with Carol Teasley, one of my mentors, regarding software […]
The Art of ‘Ware (V 2.0, maxim 1:2): factors for success
[From The Art of ‘Ware (Version 2.0) by Bruce F. Webster (forthcoming), Chapter 1, “Starting Out”] These factors govern the success of the company: Tao; the economy; the marketplace; leadership; management. Tao means running the company so that all the employees share the same vision of success.1 “Tao” (literally, “the Way”) is probably the most […]
Book under development: The Art of ‘Ware (Version 2.0)
Over a decade ago, I wrote and published The Art of ‘Ware (M&T Books, 1995). The conceit of the book was simple: take Sun Tzu’s classic work The Art of War (Suntzu pingfa), written some 2500 years ago, and re-interpret it, maxim by maxim, for developing, deploying and marketing information technology (IT). Here’s an example: […]