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Marketing

The Art of ‘Ware (V 2.0, maxim 1:2): factors for success

February 26, 2008 0 Comments
The Art of ‘Ware (V 2.0, maxim 1:2): factors for success

[From The Art of ‘Ware (Version 2.0) by Bruce F. Webster (forthcoming), Chapter 1, “Starting Out”] These factors govern the success of the company: Tao; the economy; the marketplace; leadership; management. Tao means running the company so that all the employees share the same vision of success.1 “Tao” (literally, “the Way”) is probably the most […]

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Book under development: The Art of ‘Ware (Version 2.0)

December 3, 2007 0 Comments
Book under development: The Art of ‘Ware (Version 2.0)

Over a decade ago, I wrote and published The Art of ‘Ware (M&T Books, 1995). The conceit of the book was simple: take Sun Tzu’s classic work The Art of War (Suntzu pingfa), written some 2500 years ago, and re-interpret it, maxim by maxim, for developing, deploying and marketing information technology (IT). Here’s an example: […]

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