By bfwebster on Feb 28, 2008 in Art of 'Ware, Books, Competition, Development, Main | 0 Comments
[From The Art of ‘Ware (Version 2.0) by Bruce F. Webster (forthcoming), Chapter 1, “Starting Out”]
Successful product development required stealth and misdirection. Hide your strengths at first and appear to be weak; when actively developing, show no signs.
Any concept, once viewed, can be imitated, in appearance if not in fact. There is a real danger [...]
By bfwebster on Feb 27, 2008 in Art of 'Ware, Books, Development, Main, Management | 0 Comments
[From The Art of ‘Ware (Version 2.0) by Bruce F. Webster (forthcoming), Chapter 1, “Starting Out”]
By answering these seven questions, you can judge ahead of time how well the company will succeed:
Does the board of directors have Tao?1
The common image is that the directors are only interested in the bottom line. But a board that [...]
By bfwebster on Dec 3, 2007 in Books, Competition, Development, Main, Marketing, Project Failure | 0 Comments
Over a decade ago, I wrote and published The Art of ‘Ware (M&T Books, 1995). The conceit of the book was simple: take Sun Tzu’s classic work The Art of War (Suntzu pingfa), written some 2500 years ago, and re-interpret it, maxim by maxim, for developing, deploying and marketing information technology (IT). Here’s an example:
Sun [...]