Bruce F. Webster

[From The Art of ‘Ware (Version 2.0) by Bruce F. Webster (forthcoming), Chapter 2, “Supporting Development”] Those who handle product development skillfully don’t build engineering teams twice, nor raise capital three times. Building product development teams twice means having to replace the original engineers with new ones in the order to complete the product. There [...]

[From The Art of ‘Ware (Version 2.0) by Bruce F. Webster (forthcoming), Chapter 2, “Supporting Development”] When you release a product, if success is slow in coming, you’ll face diminishing returns on product development and exhaustion among your engineers and marketers. It is enough of a challenge to sustain energy and excitement through the process [...]

[From The Art of ‘Ware (Version 2.0) by Bruce F. Webster (forthcoming), Chapter 2, “Supporting Development”] A parable in the Bible talks about counting the cost of something before you start to build. That truth is ancient and obvious, yet I’ve seen too many companies ignore it. Once you know what you want to do, [...]

[From The Art of ‘Ware (Version 2.0) by Bruce F. Webster (forthcoming), Chapter 1, “Starting Out”] Successful product development required stealth and misdirection. Hide your strengths at first and appear to be weak; when actively developing, show no signs. Any concept, once viewed, can be imitated, in appearance if not in fact. There is a [...]

[From The Art of ‘Ware (Version 2.0) by Bruce F. Webster (forthcoming), Chapter 1, “Starting Out”] By answering these seven questions, you can judge ahead of time how well the company will succeed: Does the board of directors have Tao?1 The common image is that the directors are only interested in the bottom line. But [...]