By bfwebster on Feb 26, 2008 in Art of 'Ware, Books, Competition, Management, Marketing | 0 Comments
[From The Art of ‘Ware (Version 2.0) by Bruce F. Webster (forthcoming), Chapter 1, “Starting Out”] These factors govern the success of the company: Tao; the economy; the marketplace; leadership; management. Tao means running the company so that all the employees share the same vision of success.1 “Tao” (literally, “the Way”) is probably the most [...]
By bfwebster on Feb 25, 2008 in Art of 'Ware, Books, Main, Product development | 0 Comments
[From The Art of 'Ware (Version 2.0) by Bruce F. Webster (forthcoming), Chapter 1, "Starting Out"] Product development is vital to the company: it defines the landscape of success and failure, the road to growth or collapse. It must be thoroughly studied.1 Every company has a product: that which it produces, sells, or exchanges. The [...]
By bfwebster on Feb 25, 2008 in Art of 'Ware, Books, Main | 10 Comments
I’m going to start posting on this web site maxims from The Art of ‘Ware (Version 2.0), which is a revision of my original book. I’m doing this for two reasons. First, I plan to use these postings to expand my own commentary on the maxims. Second, I am actively soliciting commentary on the maxims [...]