Bruce F. Webster

[From The Art of ‘Ware (Version 2.0) by Bruce F. Webster (forthcoming), Chapter 2, “Supporting Development”]
A parable in the Bible talks about counting the cost of something before you start to build. That truth is ancient and obvious, yet I’ve seen too many companies ignore it. Once you know what you want to do, you [...]

[From The Art of ‘Ware (Version 2.0) by Bruce F. Webster (forthcoming), Chapter 1, “Starting Out”]
Successful product development required stealth and misdirection. Hide your strengths at first and appear to be weak; when actively developing, show no signs.
Any concept, once viewed, can be imitated, in appearance if not in fact. There is a real danger [...]

[From The Art of ‘Ware (Version 2.0) by Bruce F. Webster (forthcoming), Chapter 1, “Starting Out”]
By answering these seven questions, you can judge ahead of time how well the company will succeed:
Does the board of directors have Tao?1
The common image is that the directors are only interested in the bottom line. But a board that [...]

[From The Art of ‘Ware (Version 2.0) by Bruce F. Webster (forthcoming), Chapter 1, “Starting Out”]
These factors govern the success of the company: Tao; the economy; the marketplace; leadership; management.
Tao means running the company so that all the employees share the same vision of success.1
“Tao” (literally, “the Way”) is probably the most difficult concept [...]

[From The Art of 'Ware (Version 2.0) by Bruce F. Webster (forthcoming), Chapter 1, "Starting Out"]
Product development is vital to the company: it defines the landscape of success and failure, the road to growth or collapse. It must be thoroughly studied.1
Every company has a product: that which it produces, sells, or exchanges. The product may [...]