Book under development: The Art of ‘Ware (Version 2.0) »
By bfwebster on Dec 3, 2007 in Books, Competition, Development, Main, Marketing, Project Failure | 0 Comments
Over a decade ago, I wrote and published The Art of ‘Ware (M&T Books, 1995). The conceit of the book was simple: take Sun Tzu’s classic work The Art of War (Suntzu pingfa), written some 2500 years ago, and re-interpret it, maxim by maxim, for developing, deploying and marketing information technology (IT). Here’s an example: [...]