Category: Product development

The Art of ‘Ware (V 2.0, maxim 2:2): delayed release »

By bfwebster on Mar 25, 2008 in Art of 'Ware, Books, Main, Management, Product development | 0 Comments

[From The Art of ‘Ware (Version 2.0) by Bruce F. Webster (forthcoming), Chapter 2, “Supporting Development”] When you release a product, if success is slow in coming, you’ll face diminishing returns on product development and exhaustion among your engineers and marketers. It is enough of a challenge to sustain energy and excitement through the process [...]

The Art of ‘Ware (V 2.0, maxim 1:1): product development »

By bfwebster on Feb 25, 2008 in Art of 'Ware, Books, Main, Product development | 0 Comments

[From The Art of 'Ware (Version 2.0) by Bruce F. Webster (forthcoming), Chapter 1, "Starting Out"] Product development is vital to the company: it defines the landscape of success and failure, the road to growth or collapse. It must be thoroughly studied.1 Every company has a product: that which it produces, sells, or exchanges. The [...]

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