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Development

The Longest Yard: Reorganizing IT for Success

April 14, 2008 4 Comments
The Longest Yard: Reorganizing IT for Success

[This is an article that Ruby Raley and I co-authored and that was printed in the September 2006 issue of the Cutter IT Journal. Space was limited, so we had to be rather terse throughout. Ruby and I may well expand this to significantly greater length later, but for now, here’s the original article as […]

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The Art of ‘Ware (V 2.0, maxim 2:4): prolonged development

March 27, 2008 0 Comments
The Art of ‘Ware (V 2.0, maxim 2:4): prolonged development

[From The Art of ‘Ware (Version 2.0) by Bruce F. Webster (forthcoming), Chapter 2, “Supporting Development”] When a company is drained by competition, it is because product development and marketing have taken too long. Prolonged development cripples the company. Developers can typically sustain a high level of energy for 18 to 36 months, depending on […]

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The Art of ‘Ware (V 2.0, maxim 1:4): misdirection and stealth

February 28, 2008 0 Comments
The Art of ‘Ware (V 2.0, maxim 1:4): misdirection and stealth

[From The Art of ‘Ware (Version 2.0) by Bruce F. Webster (forthcoming), Chapter 1, “Starting Out”] Successful product development required stealth and misdirection. Hide your strengths at first and appear to be weak; when actively developing, show no signs. Any concept, once viewed, can be imitated, in appearance if not in fact. There is a […]

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The Art of ‘Ware (V 2.0, maxim 1:3): preparing a company for success

February 27, 2008 0 Comments
The Art of ‘Ware (V 2.0, maxim 1:3): preparing a company for success

[From The Art of ‘Ware (Version 2.0) by Bruce F. Webster (forthcoming), Chapter 1, “Starting Out”] By answering these seven questions, you can judge ahead of time how well the company will succeed: Does the board of directors have Tao?1 The common image is that the directors are only interested in the bottom line. But […]

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Book under development: The Art of ‘Ware (Version 2.0)

December 3, 2007 0 Comments
Book under development: The Art of ‘Ware (Version 2.0)

Over a decade ago, I wrote and published The Art of ‘Ware (M&T Books, 1995). The conceit of the book was simple: take Sun Tzu’s classic work The Art of War (Suntzu pingfa), written some 2500 years ago, and re-interpret it, maxim by maxim, for developing, deploying and marketing information technology (IT). Here’s an example: […]

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