Category: Development

The Art of ‘Ware (V 2.0, maxim 1:3): preparing a company for success »

By on Feb 27, 2008 in Art of 'Ware, Books, Development, Main, Management | 0 Comments

[From The Art of ‘Ware (Version 2.0) by Bruce F. Webster (forthcoming), Chapter 1, “Starting Out”] By answering these seven questions, you can judge ahead of time how well the company will succeed: Does the board of directors have Tao?1 The common image is that the directors are only interested in the bottom line. But [...]

Book under development: The Art of ‘Ware (Version 2.0) »

By on Dec 3, 2007 in Books, Competition, Development, Main, Marketing, Project Failure | 0 Comments

Over a decade ago, I wrote and published The Art of ‘Ware (M&T Books, 1995). The conceit of the book was simple: take Sun Tzu’s classic work The Art of War (Suntzu pingfa), written some 2500 years ago, and re-interpret it, maxim by maxim, for developing, deploying and marketing information technology (IT). Here’s an example: [...]

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