Bruce F. Webster

[From The Art of ‘Ware (Version 2.0) by Bruce F. Webster (forthcoming), Chapter 1, “Starting Out”] These factors govern the success of the company: Tao; the economy; the marketplace; leadership; management. Tao means running the company so that all the employees share the same vision of success.1 “Tao” (literally, “the Way”) is probably the most [...]

[From The Art of 'Ware (Version 2.0) by Bruce F. Webster (forthcoming), Chapter 1, "Starting Out"] Product development is vital to the company: it defines the landscape of success and failure, the road to growth or collapse. It must be thoroughly studied.1 Every company has a product: that which it produces, sells, or exchanges. The [...]

I’m going to start posting on this web site maxims from The Art of ‘Ware (Version 2.0), which is a revision of my original book. I’m doing this for two reasons. First, I plan to use these postings to expand my own commentary on the maxims. Second, I am actively soliciting commentary on the maxims [...]

[Copyright 2008 by Bruce F. Webster. All rights reserved. Adapted from Surviving Complexity (forthcoming).] In my forthcoming book, Surviving Complexity, the very first section is called “The Wetware Crisis”. This is a greatly expanded look at a problem that I first discussed in print twelve years ago in the late, great BYTE Magazine, namely that [...]

Over a decade ago, I wrote and published The Art of ‘Ware (M&T Books, 1995). The conceit of the book was simple: take Sun Tzu’s classic work The Art of War (Suntzu pingfa), written some 2500 years ago, and re-interpret it, maxim by maxim, for developing, deploying and marketing information technology (IT). Here’s an example: [...]